American Family Insurance looked to Engine Shop in early 2019 to help manage their fan experiences at their various NFL properties. I had the opportunity to support both the Packers and Colts properties throughout the 2019-2020 season, and assist with the 16 activations that were held during this time.

Activation elements at the Packers included a digital kicking game, a “Lambeau Leap” style photo op with a flip book takeaway, and a “hall of fame” featuring prizes that could be won by fans. The Colts featured a food truck converted into a open tailgate area, with prizes on display and giveaways onsite.

Throughout the season, compiling reports, tracking premium totals, managing communication with our vendor Evolve Concepts, and traveling onsite for events in Green Bay and Indianapolis were a few of the duties I held during this time.

Through onsite sign ups and an online sweepstakes, these activations generated over 10,000 leads between the two properties.