Looking to engage with the local community, Piedmont Healthcare approached Engine Shop in 2019 to build an experience for their hyperlocal activations, Atlanta Track Club partnership, UGA athletics partnership, and Atlanta United partnership.

With Piedmont being a smaller account, I was able to take a more hands on roll with the projects even as an account associate early in my time at the agency. I personally managed 10 separate onsite activations at events like Atlanta United matches, UGA volleyball and gymnastics events, the Yellow Daisy Festival at Stone Mountain Park, College Football Hall of Fame Kickoff Fest, and various 5K and 10K road races hosted by the Atlanta Track Club. These events created awareness for Piedmont’s Quick Care services by generating over 2,000 leads.

I also had the chance to work through Piedmont’s inaugural sleeve patch sponsorship, and implementation of the assets that came through that agreement.