From August 2023 to October 2023, I worked on a project called “Moments of Joy” on the American Express account at Momentum. This program featured a “Capture the Moment” component, which consisted of a 360 degree photo op, sourced through the vendor StudioBooth, that activated at numerous events throughout the year.

I managed the production of the photo ops for the LA Galaxy vs Wrexham FC match, the Sam Smith Concert at the United Center in Chicago, and the NY Liberty basketball game that also held one of American Expresses’ activations. Duties included managing creative traffic to the vendor from internal teams, relaying load in/load out information and confirming details/needs of the event for the vendor, and processing payment to the vendor accordingly for each stop.

This 360 degree photo op (example above) is a great use case of the many photo op solutions we fulfilled in my time at Momentum. While simple in its set up and execution, hundreds of people participated in these style of engagements, and the output was customized for effective branding for each location.