Verizon wanted to create a simple game that could be rolled out at many of their retail locations across the country, especially in Phoenix during the week of the Super Bowl, to drive consumers to their stores.

From this brief the team at Momentum ideated the “Fast Start” game, which was an instant win game that awarded consumers with NFL.com Shop gift cards for playing. The game was played via iPad hosted by brand ambassadors at 18 stores across the country in the weeks leading up to Super Bowl LVII and six stores in Phoenix the week of the big game.

My role was to manage timelines, budgets, and creative updates for this build alongside our vendor Cognition Labs in a short timeline of two months, and travel to Phoenix to provide support for the game throughout the week of the Super Bowl.

Over 5,000 guests participated in the game, driving traffic to stores across the country and especially in the desired target market of Phoenix.