Mercedes-Benz USA was one of the largest accounts at Engine Shop Agency in my time there. One of the most extensive projects was at Mercedes-Benz Stadium, and the various vehicle displays throughout the venue. Five vehicle displays, two augmented reality engagements, and a virtual reality engagement were active at every home Atlanta Falcons game and home Atlanta United match, as well as a few concerts.

Engine Shop also managed the suite management for Mercedes-Benz USA’s ticket allocation, and was responsible for ensuring that space was operating correctly throughout the games.

My role was operational - ensuring product specialists were in place and trained each activation, and that all display vehicles were in place and display tablets were operating correctly, credentials had been submitted and claimed for staff, and additional duties as needed. I worked 10 games in my time at Engine Shop, and the activations generated over 7,500 leads in that time.