For their broader rebrand of the Hope & Will’s Sandlot kid’s area at Truist Park, Children’s Healthcare of Atlanta approached Momentum to “age up” the space overall to speak to their ability to provide healthcare for kids as they move into adolescence.

To showcase this, our team was looped in to source a self standing photo op for the Sandlot space, with the ability to brand the photo op using Blooper (the mascot of the Braves).

Partnering with Sb Experiential out of Charlotte, I was responsible for relaying assets, communicating feedback, managing the vendor load in at the start of the season, and continuing with required maintenance throughout the 2023 Braves season.

Although unstaffed and not promoted throughout the park, the photo op generated significant traffic - with over 1,000 uses at home games throughout the 2023 season.